Our CEO and Founder Tim Miklaucic discussed the Disney•Pixar Coco x Córdoba Collection with Renier Fee, Director of Marketing at Music and Arts. The two discussed the collection’s design process, what it was like being approached by Disney, and how the film ties into Córdoba’s mission.
“Hearing the film’s story renewed our own dedication to music education—it’s just that powerful,” said Tim. “Our hope is that watching Miguel’s journey, all with the motivation of learning how to play guitar, will inspire kids and families to pursue and enjoy music together. We know that the guitar isn’t exactly the easiest thing to learn, and Coco already breaks down a barrier by familiarizing a wider audience to the instrument; we wanted to build on that by removing any possible technical hurdles and making the guitar easy to play and aesthetically pleasing. Placing this collection inside stores like Music & Arts, where lessons are readily accessible, was a natural choice.”