CMG is seeking a talented individual to fill the role of the Product Manager position for its Cordoba & Guild brands of musical instruments. The main responsibilities for this position include product conception and planning for a wide range of guitars, ukuleles, as well as other guitar-related accessories with a focus on defining the product vision and specifications to ensure superior marketplace performance. Responsibilities also include the monitoring of sales trends and performance, lifecycle management, communicating with our overseas manufacturing partners, assisting in developing sales and marketing strategies, and following through on all issues pertaining to the product group. In tandem with the Director of Brand Management, and in cooperation with the Sales, Marketing, and Quality Assurance groups, the Product Manager will work on the development of marketing/sales strategies to include programs and plans to stimulate support, understanding, and sales of the product among the sales force, distributors, retailers, and consumers.
Duties and Responsibilities:
The Product Manager will develop long range growth and competitive strategies; work closely with Brand Management and Marketing teams to ensure our new products are filled with features to meet changing market needs of the competitive landscape.
Responsible for the launching of new products, the Product Manager will develop strategic plans to introduce a product, produce clear and precise specifications, drawings, and guides, oversee the product through engineering and manufacturing, and onto final production and throughout its lifecycle. and ongoing sales analysis to monitor and report sales results.
The Product Manager will gather and compile continuous information on all pertinent competitive products, target customers, and maintain a data base on such to be communicated to Management. – The Product Manager is expected to be the subject matter expert (SME), with in-depth knowledge of all Cordoba, Guild, and related accessory products in their group and to maintain this level of knowledge for all new products as they are introduced. – The Product Manager will act as liaison as it relates to marketing issues (Web, Video, content, Advertising, etc.)
Additional Product Manager duties may include producing demo videos, demonstrating at trade shows, written sales materials, and reporting activities.
Required Experience and Knowledge:
A minimum of 3 to 5 years experience in product management or relevant work experience – Experience with musical products; knowledge of and ability to play guitar – Expertise with CAD and/or a 3D drawing and design software a plus
Knowledge of Microsoft Office Suite
Ability in basic Algebra concepts to calculate sales figures, pricing, margin, etc.
Bachelor’s degree preferred
Excellent teamwork and follow up skills
Willingness to travel
CMG offers a competitive salary, bonus opportunities, full medical, dental, vision, 401K, and profit sharing plan for a well-qualified and ambitious individual. CMG is an equal opportunity employer. Please send cover letter, resume, and compensation requirements to email@example.com with “Product Manager” as the subject. No phone calls please.
*Please note that this job specification is not intended to be a complete list of duties, and additional responsibilities may be assigned and required by the direct supervisor or senior management as needed.
The Cordoba 25 Series embodies the charm of traditional ukulele ornamentation combined with the striking natural figure of acacia, an exotic tropical wood closely related to koa, the beloved tonewood native to Hawaii. These ukuleles feature a solid exotic acacia top and figured acacia back and sides, providing a bright, round and familiar voice. The 25 Series represents the very roots of the ukulele itself, incorporating a wooden rope-style top binding with a herringbone rosette and tie block, hearkening to the old-world origins of the instrument. Other features include a thinly applied satin finish, bone nut and saddle, and Aquila strings, appealing to discerning customers who are shopping for a tasteful and authentic ukulele. These ukes are available in soprano, concert, tenor, and tenor cutaway sizes.
The CE Custom elegantly balances traditional and contemporary nylon guitar design. Córdoba combined first hand experience researching historical instruments for the Master series with its most popular modern features. The result? A premium stage-ready cutaway nylon guitar. Whether providing increased functionality for the traditional performer or offering a comfortable alternative for the steel string player, the Córdoba CE Custom strikes the perfect chord for any style.
The CE Custom features all-solid premium tonewoods including a lightly braced solid western red cedar top, solid Indian rosewood back and hand-bent sides. The comfortable, slim C-shape Spanish cedar neck is topped with an ebony fingerboard and joins the body using a traditional Spanish heel for optimal resonance and stability. The contemporary styling of this model is highlighted by exotic snakewood body binding, with genuine mother-of-pearl used for the rosette and Córdoba's arches logo on the headstock. The robust tone of the CE Custom can be amplified using the on-board L.R. Baggs Anthem SL Classical electronics, providing an incredibly natural sound thanks to the combination of an undersaddle element and internal microphone. The CE Custom is handcrafted by Córdoba's talented Master Builders in the California Workshop and ships in a Córdoba deluxe humidified hardshell case.
Protégé by Córdoba C1M Family
The C1M is the perfect nylon string guitar for any aspiring guitarist. Part of the Protégé by Cordoba line, the C1M was developed to provide young players with a comfortable, great sounding first guitar at an affordable price. Drawing on generations of Spanish guitar-making tradition, we carefully chose quality materials for incredible sound, and prioritized comfort, playability, and attractive aesthetics to create truly inspiring instruments with which students can effectively learn and grow. Every Protégé C1M model is built with the combination of a spruce top and mahogany back and sides, a comfortable, slim neck profile, rosewood bridge and fingerboard, traditional-style mosaic rosette, gold tuning machines, and a matte polyurethane finish. Like all Cordoba instruments, C1M models feature premium Savarez strings and an adjustable truss rod to ensure a straight neck for the life of the instrument. Offered in full, half, three-quarter, and one-quarter sizes.
"The 15CM is an accessible uke that doesn't feel like it was made exclusively for beginners. With all-mahognay construction and visual appointments like an abalone-style rosette and ivoroid binding, the Cordoba 15CM doesn't look or sound like a toy. Most importantly, the 15CM is incredibly playable," Peter Schu of Reverb writes.
On the 20BM, they say, "The comfortable rosewood fingerboard and longer length make this feel more like a small, four-string parlor guitar than a ukulele. Even if you've never played guitar, this is a great pick if you prefer deeper, more mellow tones over the snappy, high pitched jangles of smaller ukes."
We're constantly being asked, “Where can I buy that custom Córdoba guitar I saw at NAMM or on social media?” The answer is almost always: All Strings Nylon.
You may have heard of All Strings Nylon. Between their huge selection of Córdoba guitars and ukuleles (one of the biggest in the world), impeccable setups (which are included free of charge in every purchase), and habit of acquiring many of the handmade, custom Master Series guitars created by our team in California, All Strings Nylon has made a name for themselves as the place to go to if you're looking for a nylon string guitar.
We chatted with Chuck and Magz Marfione, owners of All Strings Nylon, about what it's like to own a successful business. Keep reading to learn more about this incredible store, and make sure to check out their new website (they're running a killer promotion right now on the Luthier and Master Series. And, sign up for their mailing list for a chance to win a three-month subscription to ArtistWorks interactive online lessons).
Tell us a bit about All Strings Nylon—how did you guys get started? How long have you been around?
We're a fairly new company. We just celebrated our third year in business. It seems like we have been around forever...but I mean that in a good way. We've forged so many substantive relationships with customers, and suppliers such as yourselves, and colleagues in the industry, not to mention all of the IT professionals who helped us build our website, that it's hard to think back to when it all began. Needless to say it's been an exciting journey.
All Strings Nylon started out as just a casual and playful sideline to our lutherie endeavor. We were looking for a way to augment our guitar building income and decided to offer tuning machines and a few sets of strings on our Marfione Guitars website. That's when we hooked up with you folks and ordered a few sets of Savarez strings to add to our modest product lineup. We started to get a few orders and we began to lay the groundwork for a stand-alone website offering strings and accessories dedicated to the nylon string instrument player, and All Strings Nylon was born. One thing led to another, and before we knew it we were ordering a few ukes, then a few guitars, then a few more ukes, and a few more guitars. And here we are, one of your largest independent dealers and loving every minute of it.
You’re also a guitar luthier…how does that come into play as a guitar dealer?
Being both a luthier and a dealer in a sense allows me to establish an interesting internal dialogue between these two sides of me, actually three, as I'm a player as well. As a dealer I'm considering the business aspects of buying and selling guitars and making sure our clients are getting the very best we have to offer in terms of quality and level of service across all aspects of our business. But it's as a luthier and a player that I really get to know the guitars that come through our doors. I evaluate every guitar we acquire. And it's as a luthier and player where each instrument starts to establish an identity all its own in my mind, which then enables me to make informed recommendations to our clients. Offering guitars online is no easy task, as any prospective client is putting a lot of trust in us. Yes, they see photos, and videos, and read all the descriptions and specs, but they don't have the guitar in their hands. Essentially, they are buying an instrument sight unseen based on my recommendation. With that in mind I make it a point to spend a lot of time with our clients on the phone, asking lots of questions, because ultimately they are depending on my sensibilities and skills as both a luthier and player to make that crucial decision whether or not an instrument is worthy to be shipped to them.
You have one of the largest selections of Córdoba guitars in the country. Why Córdoba?
There's no shortage of nylon string guitars on the market today, which means there's lots to choose from. But in terms of quality and selection under one brand, the Cordoba lineup is second to none. Essentially there's a good quality guitar at every price point, for everyone from the beginner to the professional; but it goes beyond that - these guitars have spirit. Whether it be an inexpensive C7, or a one-of-a-kind Master Series Limited Edition, each and every one in their own way is the embodiment of the Spanish guitar tradition; I can hear it and feel it in every one I pick up, whether it be a traditional classical, flamenco, or crossover guitar.
ASN stocks the most limited edition Master Series guitars in the world. What’s been your favorite one to date?
That's really tough because we've had so many great ones come through our doors. Two that do stand out though are a Madagascar Rosewood Torres and a Quilted Maple Hauser. Both of these instruments have exceptional tonal characteristics. The Torres is just an amazingly loud guitar for such a small body with clear and strong basses and sweet trebles, a very well balanced instrument with a surprising growl in the bass register. The Hauser is an incredibly well balanced guitar, tonally uncolored, and very responsive to right hand positioning, making it a guitar for the expressive player. The sound of these guitars makes them very desirable instruments. However, to top things off, they are absolutely stunning instruments to look at. The Torres Madagascar rosewood back and sides set and spruce top set off by traditional Torres style purfling and rosette is just a feast to the eyes. The Hauser is even more amazing. An unbelievable quilted maple back and side set with figure that is so three-dimensional you would think it's a meringue, all set off with traditional Hauser purfling; absolutely stunning.
You also stock and set up tons of Córdoba ukuleles. Do you have a favorite series of Córdoba ukes?
I'm falling in love with the 24 series ukes. Great sounding and playing uke, a dream to set up, and they look fantastic! The spalted maple figure is incredible, and it's wonderfully book matched. I build some pretty expensive Romantic guitars with some far out woods employing laminated sides and backs, so I can really relate to the artistic statement being made with these...and Cordoba is doing it for thousands less than I am.
You guys recently revamped your website. Why did you decide to do that? How will it benefit your customers?
Our website is our calling card to the World, so it makes sense to do whatever we can to make it easier for visitors to use it. For us, the "User Experience" has always been first and foremost. We've done a complete facelift and put a lot of effort into site navigation through our Quick Product Finder and tightened up our catalogue and product pages to make them easier on the eyes and to use. A clean, sparse site is important to us, and we know that our visitors appreciate not being barraged with tons of pop-ups and offers hitting them in the face with every move they make on the site. Our goal is to convey our messages to our viewers as simply as possible. Another key area of focus was our Knowledge Base, which continues to grow. There's a lot of useful information in our KB in the form of tips and guides to help users make more informed decisions before purchasing....and there's a lot more to come. A big step forward for us was enhancing our mobile capability with an improved responsive design. With the growing number of visitors using mobile devices to hit our site, we want to make sure that when they do, their mobile experience is on par with what they would encounter on a desktop computer.
Do you have a favorite experience with selling and parting ways with a Córdoba? Master or otherwise?
I always have mixed feelings when parting with one of our Cordobas, Master Series or otherwise. We work closely with you folks to acquire the best-of-the-best from your inventory. We really get to know each guitar. It's not a 55FCE Ziricote, or Macassar, it's the Ziricote with the hourglass sapwood that plays like a dream, or the Macassar with the dark streaks with those chocolate sounding basses. I think you get the picture. While we are always happy for the sale, and equally as happy for the satisfied customer, I'm still sorry to see certain guitars go because I've somehow gotten attached to them. On the other hand, as a result of a sale, or sometimes even an inquiry, we have developed a rapport with the customer, that goes beyond the normal dealer/customer relationship...and that is extremely rewarding.
Gearank rates their guitars based on an alysis of market sentiment rather than the opinion of one editorial reviewer--so you know the GK Studio Negra is 100% awesome.
A few of the kind words for Gearank:
"Guitarists playing a wide range of styles from flamenco, classical, jazz, blues and folk have praised this instrument in their customer reviews. It has been expcetionally well received for both its unplugged and plugged in tone...this guitar is also one that many people have successfully transitioned to from steel string acoustics."
Gearank also included the C7-CE ("players were impressed with the tone and the solid cedar top") and the C3M ("generally regarded by the market place as a step up from the C40 models of other brands like Yamaha and Washburn") in their round up, both of which received impressively high ratings!
You can see the full roundup here. Learn more about the GK Studio Negra here!
If you haven't noticed already--we've got some new Córdoba guitars and ukuleles!
The 15CM-E is a handmade concert ukulele featuring mahogany top, back and sides, and Córdoba pickup with discreet soundhole ocntrols. The perfect point of entry for those looking to pick up the ukulele, the 15CM-E has a full, rich sound that can now translate easily to the stage. Appointments like the 15CM-E's abalone-style rosette, modern edge burst finish, and cream body and fingerboard binding set this ukulele part from other models in its price range.
The 15TM is based on our best-selling 15CM, offering the next size up for players who find the concert ukulele a bit too small. This handmade tenor uke features mahogany top, back and sides, giving this small bodied ukulele a full, rich sound.
The Mini SM-CE is our latest addition to the Mini family. At first glance, the Mini SM-CE clearly stands out from other travel sized guitars, with its solid cedar top and striking spalted maple back and sides accentuated by a padauk rosette and binidng. For those who want to plug in and play, the Mini SM-CE features a soft cutaway and Córdoba 2Band pickup.
If you consider yourself a guitar afficianado, then Guitar Village should be on your bucket list. Located in Surrey, about an hour outside of London, England, Guitar Village houses tons guitars in a building dating back to the 15th century. A batch of Córdoba guitars, including a few Master Series models, is lucky enough to call Guitar Village home. We chatted with Vintage Specialist Sam, who filled us in on the Guitar Village history, and their relationship with Córdoba!
"The building was built in 1467 and there’s lots of marine timber taken from boats to make the main structure," Sam explains. "The building was originally three cottages so we still have three staircases and an open fire still working in the winter months."
Guitar Village likes to make sure their customers get the ultimate expience, says Sam: "We have 14 display rooms of different sizes and about 1,200 guitars in the shop. Most of the rooms have Persian rugs in them and each have different features. A couple of the upstairs display rooms have leather armchairs for the partners to sit in while the customer is choosing their next purchase."
Córdoba doesn't get forgotten amidst the stellar guitar selection, though. "All the guys here play guitar to a high standard and we all love the Master Series, the favourite being the Torres,"
One of the perks of the job? "There’re many highlights to working at the shop, such working round the best guitar available (new and old) and working in a lovely old building," Sam said. "I would say one of the main things that we all like is the large list of celebrity customers we get in the shop."
Keep scrolling for a few more pics of the Córdobas at Guitar Village! Learn more about Guitar Village here, or follow them on Facebook, Twitter, and Google Plus.
Cordoba is proud to introduce the latest addition to the Cordoba Mini Series: the Mini SM-CE. At first glance, the Mini SM-CE clearly stands out from other travel sized guitars, with its solid cedar top and striking spalted maple back and sides accentuated by a padauk rosette and binding. The solid cedar top provides a warm tone that’s nicely complemented by the brightness of the spalted maple, resulting in an instrument that really projects its voice. For those who want to plug and play, the Cordoba Mini SM-CE features a soft cutaway and Cordoba 2Band pickup. The hallmark of Cordoba's Mini guitars is the comfortable feel and string spacing of a full size guitar. The Mini SM-CE also includes a thin U-shaped neck outlined with padauk binding, 50mm (1.96”) nut width, and 510mm (20”) scale length. The Mini SM-CE comes with custom Aquila strings tuned to A, and a standard E tuning string set is also available. It includes a Cordoba gig bag, making it the ideal companion for road trips, vacations, and hanging out at home.
Cordoba’s best-selling 15CM is now stage-ready! The 15CM-E is a handmade concert ukulele featuring mahogany top, back, and sides, and Cordoba pickup with discreet soundhole controls. The perfect point of entry for those looking to pick up the ukulele, the 15CM-E has a full, rich sound that can now translate easily to the stage. Appointments like the 15CM-E’s abalone-style rosette, modern edge burst finish, and cream body and fingerboard binding set this ukulele apart from other models in its price range. Additional features include a silver tuners with pearl buttons, and premium Aquila strings. Beginners and professionals alike will appreciate the 15CM-E’s good looks and easy playability. The 15CM-E is also available in a natural finish without the pickup (15CM).
The 15TM is based on Cordoba’s best-selling 15CM, offering the next size up for players who find the concert ukulele a bit too small. This handmade tenor ukulele features mahogany top, back, and sides, giving this small bodied ukulele a full, rich sound. Appointments like the 15TM’s abalone-style rosette and cream body and fingerboard binding set this ukulele apart from other models in its price range. Additional features include a sleek satin finish, silver tuners with pearl buttons, and premium Aquila strings. Beginners and professionals alike will appreciate the 15TM’s good looks and easy playability.